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Objective: Create a new identity and logo for ADAM Pharmacy that reflects the launch of a new era in Patients care.
Background: ADAM Pharmacy is a privately-owned retail pharmacy that has been serving the local community for over 20 years. Due to significant expansion adding > 50 new branches, the store is proud of branding itself as providing personalized customer service and expert advice on health and wellness. However, the stores current identity and logo were outdated and did not effectively communicate the stores values and mission.
Research: A thorough research was conducted to understand the pharmacys target audience, competitors, and the industry standards. A survey was conducted with the stores customers to gather feedback on the current identity and logo and to gather insights on the elements that they would like to see in the new identity.
Design Process: Based on the research findings, several design concepts were developed and presented to the stores management team. The final design was chosen based on its ability to effectively communicate the stores values and mission, as well as its ability to appeal to the target audience.
The story behind the logo: The new logo does not only represent the first letter of Adam in English, but also spells the name of the company in Arabic, and this is an indication of the companys interest in delivering medical information in a simple way and in a language that is understandable to all members of society. - In confirmation of our commitment to our path, the figure in the logo shows two overlapping capsules that convey the beginnings of this company and its loyalty to the field despite its constantly growing diversified activity to ensure the best life and service for our customers. - The attractive color of the logo and the circular shapeconvey the message of harmony and protection, as it represents unity andcommitment between society and love, which we always strive to deliver toAdams customers.
Implementation: The new identity and logo wereimplemented across all of the stores marketing materials, including businesscards, brochures, signs, and the website. The stores staff was also trained onthe new identity and logo to ensure consistency in their communications withcustomers.
Results: The new identity and logo were positivelyreceived by the customers and staff. The stores management team reported anincrease in customer engagement and loyalty since the launch of the newidentity. The new logo and identity helped the store to stand out among thecompetitors and to better communicate its values and mission to the customers.
This case study demonstrates how a thorough research,thoughtful design and clear implementation can lead to a successful rebrandingof a business. The new identity and logo effectively communicated the storesvalues and mission and resonated with the target audience, resulting inincreased customer engagement and loyalty.
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