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Objective: Increase the awareness of Adam Pharmacychain among its well established competitors of other pharmacy chains in Saudi Arabia& drive foot traffic to the pharmacy.
Target audience: Adults aged 25-55 who live in thecity where the pharmacy is located and are interested in health and wellness.
Hashtags: #نصائح_آدم #صيدليات_آدم #عروض_آدم #مسابقات_آدم
https://goo.gl/maps/7VVJfaJsbMn52Yot9
Ads: The ads used in this campaign highlighted thepharmacys wide selection of health and wellness products, as well as theexpertise of the staff and the services offered.
Measurement:
The campaign used:
· Instagram Insights tomeasure the reach, engagement and website clicks.
· tracking link to measurethe number of store visits generated by the ads.
· The Return on Ad Spend(ROAS) was calculated to measure the profitability of the campaign.
Results:
The campaign generated a 24% increase in brand awarenesswithin the first month.
The engagement rate increased by 1156%.
Campaign reached to 2.6 million Saudis
The campaign led to an increase of 15% in store visits.
The ROAS was 1.5:1, meaning the campaign generated SAR 1.5 in revenue for every SAR1 spent on advertising.
This example shows how a pharmacy can use Instagrams visual nature and targeting options to increase brand awareness and drive foot traffic to the store. By using Instagrams features like Insights and tracking links, you can measure the performance of your campaign and optimize it for better results.
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